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Thursday, November 15, 2012

Android and Samsung build on their market shares in Q3 2012


Android's market share increased significantly during the third quarter of 2012, with the Google OS powering 72.4% of all smartphones sold in the three months' period. Apple's iOS came a very distant second with a market share of 13.9%.


This is an impressive accomplishment for Google's mobile OS, considering Android's market share was 52.5% in Q3 of 2011.
Samsung saw its position as the leading mobile manufacturer increase to 22.9% after selling almost 100 million phones in the three month period ending in September. This was mostly at the expense of Nokia, which saw its market share slide almost 5 percent points year-over-year.


The holiday season should see Apple take back some of both of those pies, as many iOS-faithfuls held off on replacing their smartphones until the iPhone 5 came around. Apple's new smartphone top dog is expanding its availability to many new markets in Q4, which should help Apple arrest the fall in iOS market share.


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